I'm Alexie.
Graphic Design |Brand Strategy |Digital Marketing
✈️ 10 year professional creative, lover of crafts and fiction novel enthusiasts. Please enjoy a glimpse into my work, linked below.
As an Experience Creator and Multidisciplinary Designer, my focus is simple: building experiences that delight users, spark engagement, and bring a brand to life across every single touchpoint. Leveraging my background in marketing and my current role at Snapfish/Shutterfly, I create projects across the entire user journey—from high-ROI print mailers and
e-commerce websites to physical packaging and large-scale resort campaigns. I thrive on strategic collaboration and turning ambitious ideas into measurable results.
Key Points I brag about
Aug 2020 - Present | Remote
Jul 2018 – Feb 2020
Designer II
Shutterfly, Inc.
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Manages weekly production and delivery of 2 high-volume batch emails (100+ emails annually) for global markets (US, UK/IE, AU), collaborating with 3+ channel partners to deliver localized creative assets within tight 12-day sprint timelines.
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Designed and rebranded core US customer packaging across 8M+ annual orders (boxes, envelopes, internal packaging), elevating brand consistency for over 500K unique customers.
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Executed brand and visual redesign for the main site navigation and Photo Books page, working directly with Dev/UX teams to build testable designs; results from current A/B testing will inform a large-scale brand deployment next year.
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Designed a high-conversion print mailer that generated $1.3 Million in incremental revenue at a 4.0 IROAS (Incremental Return on Ad Spend), proving the direct profitability of print media design.
Media & Public Relations Manager
Lansdowne Resort and Spa
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Spearheaded a strategic partnership with local photographers to refresh the resort’s image database, coordinating an all-day on-location shoot that yielded 500+ new, high-value visual assets for marketing use at only the cost of internal time.
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Conceptualized and executed the Winter WonderLandsdowne campaign, driving Food & Beverage revenue through high-engagement events (Brunch with Santa, Holiday Market). Oversaw a $93K media buy, executing a multi-channel marketing strategy to optimize ad placements for maximum reach and ROI.