Beaute Infinie
Luxury Hair and Maintenance Branding
Beaute Infinie a
brand-new luxury hair company.
Role: Art Director & Designer
Scope: Brand identity, brand book, website, photoshoot direction, digital assets
The client wanted to appeal to high-earning women over 25, professionals who needed their hair to look flawless, fast. There was no precedent in the market; only an idea. The challenge was to define the brand from scratch, develop a visual identity that exudes luxury, and prepare assets for a full launch. I led the project solo, overseeing every stage from research to execution. I made critical creative and strategic decisions at every stage, including mood boards, shoot concept, styling, and asset creation.
The outcome, a cohesive brand identity ready for launch, with all digital and design assets prepared for print. A fully designed, scalable website ready to go live. A photoshoot that visually captures the brand’s luxurious, effortless aesthetic. Feedback from both the client and team praised my solo execution, strategic foresight, and design sensibility, highlighting my ability to manage a complex project end-to-end.