Patiently Polished was a new nail salon brand in need of a visual identity and marketing foundation. I designed the logo and helped define the brand’s visual direction, establishing the aesthetic that would represent the business. I  organized and art directed the brand’s photoshoot, guiding the creative direction and working with a photographer to capture imagery that reflected the salon’s personality and service quality.

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Following the shoot, I developed supporting print materials and designed a Wix-based booking website that allows customers to easily schedule appointments while maintaining a cohesive brand experience across digital and physical touchpoints.