I led the rebrand of a lash and brow studio, redefining the business’s visual identity and customer experience across both digital and physical spaces. With limited access to the previous brand materials, I developed a new logo and cohesive brand direction that elevated the studio’s positioning. My work extended beyond identity design into the full customer touchpoint ecosystem. I redesigned the website, developed in-store signage for the brick-and-mortar location, and helped shape product branding for retail items sold in the salon. I also art directed a brand photoshoot—creating the concept, coordinating talent and styling, and directing the shoot alongside a photographer and makeup artist.