As part of Snapfish’s continued brand evolution, I partnered with creative leadership, marketing, and cross-functional teams to translate business goals into customer experiences across digital and physical channels. Over six years, I helped shape how customers interacted with the brand through email marketing, ecommerce experiences, international website launches, packaging systems, direct mail, and print campaigns.

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My work focused on creating cohesive brand experiences that connected storytelling, customer engagement, and commerce from supporting refreshed website experiences across U.S. and European markets, including Germany, France, and Italy, to developing print and direct mail experiences designed to inspire customers and drive conversion.

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A key example was the Snapfish holiday direct mail campaign, where I designed a customer-facing print experience that helped drive measurable business results. The campaign generated $1.6M in revenue, delivering +24% year-over-year growth, with orders increasing +17%, average order size increasing +6% to $64.27, and the Cards & Stationery category growing +27% year-over-year.

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Across channels, my work supported high-impact campaigns including holiday marketing initiatives that contributed to 25% year-over-year revenue growth, 4.16 ROAS, and a 17% engagement lift during Black Friday/Cyber Monday, demonstrating the impact of thoughtful creative experiences across the customer journey.