Alexie Malloy
Anacostia Community Museum
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Cultural Storytelling & Integrated Communications

My Role:Â Creative Direction, Art Direction, Graphic Design, Digital Communications, Copywriting & Campaign Development
Deliverables:Â Digital Advertising, Email Marketing, Social Media, Print Collateral, Educational Materials & Environmental Signage
As part of my creative partnership with the Smithsonian's Anacostia Community Museum, I collaborated with museum staff to develop visual communications supporting exhibitions, educational programming, community events, and visitor engagement. My work spanned digital campaigns, email marketing, social media, print collateral, and environmental signage, helping bring the museum's stories to life across physical and digital experiences.
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My approach focused on translating the museum's mission of preserving and sharing community histories into accessible, engaging creative experiences. From promotional campaigns for We Make History to event communications for Juneteenth Freedom Celebration, After Dark, and Roots & Wings, I developed materials that balanced the Smithsonian's established visual identity with the distinct stories and audiences behind each program.
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Beyond campaign communications, I designed educational and visitor-facing materials that extended engagement beyond the museum itself. This included student experience bookmarks, History to Go activity cards, and entrance signage, each developed to make information approachable, encourage discovery, and create a cohesive experience across visitor touchpoints.
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Across these projects, my work connected storytelling, design, and audience engagement to support the museum's broader programming and community outreach. The result was a versatile collection of creative communications that helped make exhibitions, events, and educational resources more visible, accessible, and connected to the communities they serve.

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